When we joined the ranks of the media in 1990, the worldwide web had just been invented. In fact, very few people even had access to email. Today? Blackberries and iPhones, Facebook, Twitter, and Google are all household names and media itself has changed as a result.
This retrospective episode entertains and informs as it gives us a very interesting snapshot of the new world of media and communication, a world that through its ever changing evolution leaves many of us struggling to keep up.
View This Episode: 20 Years of McCuistion: Media and the Internet at McCuistion TV
Cooksey Communications, a Dallas/Fort Worth-based strategic communications consulting firm, who works to promote the McCuistion program and the Foundation for Responsible Television, recently celebrated its 15 year anniversary. Founded by President Gail Cooksey in 1994, Cooksey Communications is now ranked the 9th-largest firm in the Dallas/Fort Worth region.
In recognition of the anniversary, Councilman Rick Stopfer of Irving presented a proclamation on behalf of the City of Irving’s Office of the Mayor, which declared Thursday, September 17 as “Cooksey Communications Day.” To celebrate 15 years in business, Cooksey Communications announced that the firm made a donation of $5,000 to the SPCA of Texas, for which Gail Cooksey serves as a member of the board of directors.
“I am thrilled to have achieved this milestone,” said Gail Cooksey. “None of this would be possible without the support of our wonderful and loyal clients and employees. I am grateful to everyone who has made our first 15 years so successful.” Over the last 15 years, Cooksey Communications has served and strengthened the local, regional and statewide business community as the strategic communications partner for hundreds of prestigious companies and organizations.
Niki McCuistion who attended the festivities said, “We are thrilled to have their assistance. Their client roster reads like Who’s Who. Lucky us for all they do, they are generous to a fault. Congratulations Gail and team. We wish you at least another 15 years plus of success.”
A recent and very long air flight had me catching up on all matter of reading. Happily ensconced for what would be a 7 hour flight I was surrounded by fiction, news, glamour, business, as always my desire exceeded capacity. Still, feeling very righteous- it was Kung Fu Panda or reading- no contest- I opened up the weekend edition of WSJ and was assailed by:
The Global Credit Crisis- credit crunch everywhere. From a New Zealand fund manager that froze $307.500 million of investors’ cash, to the warning that bank’s settling contracts with insurers early on could spark a rush by financial institutions to get as much capital as they can from insurers, (never mind that this could mean less protection for the rest of their stakeholders).
To Citigroup threatened by a lawsuit for alleged fraud in the marketing and sales of auction rate securities.
Not to mention the Big Three auto giants seriously compromised and sales the worst in years, or Nissan’s profits dropping 43%, BMW showing 33% less net profit and British Airways and American Airlines showing severe losses and having to lay off personnel.
And oil- unprecedented oil prices and while prices may come down- never to where they were a year ago. Weaker consumer confidence Las Vegas, Las Vegas! Having a problem and a major resort project postponed!
… with Companies and Individuals from Brooklyn to Baghdad
Eleanor Roosevelt said, “do one thing everyday that scares you,” and so for the last 30 years, as an entrepreneur, salesperson, speaker, writer, consultant and tv- documentary producer- director I have followed her advice successfully and sometimes not so successfully. Whether it is speaking in front of 2000 people, advising a client how to be more effective, productive or profitable or interviewing a political figure in the Middle East who is not thrilled at my questions, everyday is an adventure that challenges.
So how did this challenge start? Over 3 decades ago- Thom Norman, a master trainer in sales and telephone marketing who at the time was Senior V. P. of Training for a major real estate brokerage, asked me to develop a sales training program for their women brokers. The concept was to focus on selling as helping, consultative relationship selling. Of course I said, I can do that (by the way, a life long habit of accepting challenges that I may not know anything about), and I did. And then he said, let’s take it on the road, and I did. And so the Assertive Selling Approach for Women was born and with it a passion and a gift I did not know I had, coaching, consulting and training.
As a business advisor, inspirational speaker and media professional in both TV and in documentaries, Niki focuses on creating transformational change in corporate and, non-profit organizations and their leadership. She brings a rich and diverse background of success to her keynotes, senior management retreats and consulting. From advising businesses or implementing transformational culture change to speaking in front of 2000 participants on the concerns that impact them daily, Niki has the depth and breadth of hands- on experience to back her up.
Niki’s 25 plus years in business and as a media professional, producing award winning business, social, economic, political, issues- oriented television programs, gives her a strong working knowledge of how our world works. This work has brought her up close and personal with industry leaders and policy makers all over the globe, and their business, leadership, economic and success insights are incorporated into the performance strategies she shares with her clients and audiences.
Her website will help you take advantage of her experience. We hope you’ll keep coming back to find out more about understanding our world, understanding your world, with balance, fairness and objectivity.
, 
