A Conversation with Jack Canfield…

Shortly after Jack Canfield’s latest book, The Success Principles, came out, I had the pleasure of interviewing him about the principles he discusses.  Jack, well known for his Chicken Soup for the Soul series, co-authored with Mark Victor Hansen, embodies   and lives the very principles he talks about in his new work. While there are 64 of them and Jack doesn’t hold any one to be more critical, we focused on a few key principles; self esteem, success, joy and living on purpose, and how we can achieve our dreams.

Jack, a success coach, speaker and author, is an expert on self-esteem. He started on this quest when he taught high school, “I realized two things were missing, the students were not motivated, at all, and they had low self esteem. They were afraid to take a risk. So I began building their self esteem and helping them feel better about themselves… I believe we  all born with self-esteem but we’re educated out of it. Buckminster Fuller said, “There’s no such thing as a genius, some people are just damaged less.”  Jack says, “If you don’t have healthy self esteem you withdraw. You are shy; you may not use your gifts. Or you over compensate- you become a braggart. So nothing outside yourself can be fulfilled.”

“Self-esteem means that you feel lovable and capable.  A lot of people don’t feel capable. If I don’t feel capable I can’t make my dreams come true. Self esteem mean  you’re worthy of love and can produce results so you can take care of yourself. It’s about doing whatever you need to do to get what you need. Self -esteem and success, you need the former to be the latter. Imagine you and I go to Las Vegas. We’re playing poker and I have 100 chips, you have 10. Well I can bet more hands, you’re going to play more cautiously. Self esteem; it’s like those  poker chips.  I don’t have enough poker chips so I don’t  take risks. It gets in the way of everything. The more confidence I have the more risks I’m willing to take… If you want to get from where you are to where you want to be, of course you’re going to have to take that risk.”

I asked what success meant to him,” It’s what I want, what drives me. You have to create a plan. As Tony Robbins says, “Success leaves clues.” We need to take action and be willing to go through the awkward stage. Most people are not willing to not do it well. We need to take baby steps and get stronger. Don’t stop yourself, take action. Persevere.  Olympic athlete Rubin Gonzales told me, “I’m not a big shot; I’m just a little shot who kept shooting.” “None of us are really big shots. I’ve been willing to dream big and believe it’s possible. Surround yourself with successful people, ask people who’ve already done it, and never take no for an answer.”

“If you learn the principles, assimilate them, and apply them with discipline every day, they will transform your life beyond your wildest dreams. So decide what you want, believe you deserve it, practice the principles and put them into action.” So, I asked, “What can one do to believe in oneself?” “It’s an act of faith”, he said. “It’s a choice to believe in yourself. Successful people expect to win… If you want to be successful, you have to take 100% responsibility for everything you experience in your life- everything. This is not easy, you give up blaming…  You have to be willing to pay the price- everyday. It takes commitment… If you’re experiencing joy, you’re on purpose. If you’re not joyful, take a look inside and ask yourself what you can do to make yourself joyful.”

“Jack, your book, The Success Principles, is a chart, a way of life, excellent work . If there were just one principle, just one of the 64, more than any other, which would you isolate as the key one?” “Well they’re all important, that’s why there are 64 of them. One thing really helps, one, once you know what you want, you never give up- never. One hundred and forty four publishers rejected Chicken Soup for the Soul!!!! You have a dream, a vision of what’s possible. If you persist, every obstacle is a learning experience.”

Thank you Jack Canfield, a man, a teacher,  with true grit and integrity, inside and out.

We recently attended a seminar , sponsored by JP Morgan Chase and the Dallas Business Journal, featuring our friend, professional speaker and former President of the National Speakers Association, Mark LeBlanc. Mark is well known for his practical advice on growing a profitable business, and the event was geared toward small business owners.  And I am one- so- we went- to cheer Mark on,  pay our respects to the Journal, which sponsors the McCuistion TV program, and to network. The full breakfast an added treat.

Learning more about  growing small businesses was not on my agenda that day,or so I thought.   Well, surprise! I  was there precisely because I needed to hear what Mark had to share. Sometimes one has so much to do- little gets done. And maybe the business strategies we know and use need a jumpstart for today’s world. The old, tried, true big picture strategy all good- yet in challenging times we may need to make a shift.

Mark’s  inspiring yet very down to earth message started with the pilgrimage retreat he  experienced several years ago, walking  the Camino Santiago Compostela in France and Spain. When he told us of sitting down  on a bench, 2 miles into a 500 mile walk, crying with misery because his feet ached and he had this heavy back pack- I could relate. The Camino is strewn with discarded articles, walkers start out with too much on their backs.  When he talked of Judith, an older , heavy set woman, who was also walking the Camino, and who  shared her wisdom with him,  “No matter how miserable you are, you can always take one more step, ” I could relate this to today, and our business climate and the challenges small business owners have, taking that one more step. By then he had lightened his backpack. And in small businesses ,in challenging times, the bare essentials may be what’s needed. Back to basics is sometimes the best remedy to jumpstart your life and your business.

He reminded us that our successful momentum each day is fueled by how we feel; that todays’ performance equals future results. Today’s performance! Hearing Mark tell us to  focus on 3- isolate and do 3 business development steps, I thought of my heavy backpack, and how sometimes I try to do so much , and results  are minimal. And then the Camino, we’re all on one aren’t we,  got way easier when he asked us to ask ourselves a morning and evening question. I said to myself- or maybe I said it aloud’ cause the folks at the table looked at me, DUH!

His simple and elegant questions:

” What am I going to do today to “book” my optimistic $ # for this month?” Not the year, the month, 30 or so days, one step on the Camino, one can always go one more step! At the end of the day he said, ask yourself, ” What did I do today to “book” my optimistic $ # for this month?”

Thank you Mark  LeBlanc for a practical success strategy. One can handle, I can handle one small step at a time. Eventually the goal is reached, finishing the Camino- reaching  the desired outcome, and feeling good about the results.

When we joined the ranks of the media in 1990, the worldwide web had just been invented. In fact, very few people even had access to email. Today? Blackberries and iPhones, Facebook, Twitter, and Google are all household names and media itself has changed as a result.

This retrospective episode entertains and informs as it gives us a very interesting snapshot of the new world of media and communication, a world that through its ever changing evolution leaves many of us struggling to keep up.

View This Episode: 20 Years of McCuistion: Media and the Internet at McCuistion TV

Cooksey Communications, a Dallas/Fort Worth-based strategic communications consulting firm, who works to promote the McCuistion program and the Foundation for Responsible Television, recently celebrated its 15 year anniversary. Founded by President Gail Cooksey in 1994, Cooksey Communications is now ranked the 9th-largest firm in the Dallas/Fort Worth region.

In recognition of the anniversary, Councilman Rick Stopfer of Irving presented a proclamation on behalf of the City of Irving’s Office of the Mayor, which declared Thursday, September 17 as “Cooksey Communications Day.” To celebrate 15 years in business, Cooksey Communications announced that the firm made a donation of $5,000 to the SPCA of Texas, for which Gail Cooksey serves as a member of the board of directors.

“I am thrilled to have achieved this milestone,” said Gail Cooksey. “None of this would be possible without the support of our wonderful and loyal clients and employees. I am grateful to everyone who has made our first 15 years so successful.” Over the last 15 years, Cooksey Communications has served and strengthened the local, regional and statewide business community as the strategic communications partner for hundreds of prestigious companies and organizations.

Niki McCuistion who attended the festivities said, “We are thrilled to have their assistance. Their client roster reads like Who’s Who. Lucky us for all they do, they are generous to a fault. Congratulations Gail and team. We wish you at least another 15 years plus of success.”

A recent and very long air flight had me catching up on all matter of reading. Happily ensconced for what would be a 7 hour flight I was surrounded by fiction, news, glamour, business, as always my desire exceeded capacity. Still, feeling very righteous- it was Kung Fu Panda or reading- no contest- I opened up the weekend edition of WSJ and was assailed by:

The Global Credit Crisis- credit crunch everywhere. From a New Zealand fund manager that froze $307.500 million of investors’ cash, to the warning that bank’s settling contracts with insurers early on could spark a rush by financial institutions to get as much capital as they can from insurers, (never mind that this could mean less protection for the rest of their stakeholders).

To Citigroup threatened by a lawsuit for alleged fraud in the marketing and sales of auction rate securities.

Not to mention the Big Three auto giants seriously compromised and sales the worst in years, or Nissan’s profits dropping 43%, BMW showing 33% less net profit and British Airways and American Airlines showing severe losses and having to lay off personnel.

And oil- unprecedented oil prices and while prices may come down- never to where they were a year ago. Weaker consumer confidence Las Vegas, Las Vegas! Having a problem and a major resort project postponed!

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