Strategy: Assuring a Long Term Competitive Advantage

Strategic planning should be a dynamic, living process of defining your purpose and business model, conducting competitive and internal assessments, gathering external market intelligence and setting a strategic direction with a balanced well developed plan that is used to guide the future. This process helps organizations develop practical market based strategies that will be used- not just sit on a shelf, to achieve, monitor and measure short and long term strategic impact.

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Niki Nicastro McCuistion
McCuistion Productions
PO Box 12852
Dallas Texas 75225

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