… with Companies and Individuals from Brooklyn to Baghdad
Eleanor Roosevelt said, “do one thing everyday that scares you,” and so for the last 30 years, as an entrepreneur, salesperson, speaker, writer, consultant and tv- documentary producer- director I have followed her advice successfully and sometimes not so successfully. Whether it is speaking in front of 2000 people, advising a client how to be more effective, productive or profitable or interviewing a political figure in the Middle East who is not thrilled at my questions, everyday is an adventure that challenges.
So how did this challenge start? Over 3 decades ago- Thom Norman, a master trainer in sales and telephone marketing who at the time was Senior V. P. of Training for a major real estate brokerage, asked me to develop a sales training program for their women brokers. The concept was to focus on selling as helping, consultative relationship selling. Of course I said, I can do that (by the way, a life long habit of accepting challenges that I may not know anything about), and I did. And then he said, let’s take it on the road, and I did. And so the Assertive Selling Approach for Women was born and with it a passion and a gift I did not know I had, coaching, consulting and training.





